Head of Creative & Marketing (in-house role)
Engagement Length: 3+ Years
In 2008, Bamboo Sushi became the world’s first certified sustainable sushi restaurant. Over the last decade the brand has become one of the most unique full service restaurant concepts in the industry today with a dedication to innovation, sustainability and operational excellence.
In 2016, Cory was brought on for some strategic branding projects that led to a larger scope of work: a full-time, in-house role to lead creative and marketing efforts as the brand prepared for national growth.
With an investment from Bain Capital’s Double Impact Fund, Bamboo Sushi was ready for expansion. At the restaurant group, Cory was able to help grow, not only the footprint of restaurants, but also the mission-driven brand story, leading the following initiatives:
-Refreshed brand look & feel for multi-market appeal, including new brand messaging enlivening the restaurant’s mission.
-Creative direction on interior design, photo & video content, branding, digital projects, and more.
-Marketing strategy, including a strong refresh of digital platforms, an innovative paid media strategy, and enriched partnerships.
-Sustainability & Impact programs, including leading the restaurant to become the first to know its carbon footprint down the the menu item. More on that in Fast Company here.
-All PR efforts, gaining the brand international exposure in outlets such as Forbes, Food & Wine, the SF Chronicle, and more.
-New market launch strategy, bringing the company from 4 locations in one state, to over 12 in five states.
Check out more examples of engaging content created for Bamboo Sushi here.