Services Provided: Concept development, creative direction, guest programming, amenity selection, service training
Engagement Length: 9 months
Urchin Workshop was engaged to help develop the flagship property of this new and innovative hospitality group. Designed by Roman and Williams, Greydon House combines the warmth of a village inn with the service experiences of a luxury boutique hotel. From designing cocktail programming to curating in-room amenities, Urchin Workshop touched every aspect of the guest experience.
With only twenty rooms, we were able to have a bit more fun with the guest programming. Instead of just having an afternoon wine and cheese hour in the bar, the hotel also offers aperitif cocktail cart service direct to each room as guests are getting ready for dinner.
Urchin Workshop also curated a unique mix of guest amenities that are truly intuitive to the quintessential Nantucket getaway. Think: beach bags complete with complimentary sunscreen sticks, waterproof & touchscreen-capable iPhone cases, Ursa Major face wipes for a quick refresh and portable bluetooth speakers (something other hotels won't let you take with you).
For employees, we engaged GANT as the uniform label for the property. With a history of heralding the preppy look, we took their pieces and styled them in a unique way to offer contemporary, yet classic uniform ensembles with the versatility to allow individual employees to accessorize with nautical bandanas and choices of layered outerwear.
Overall the service at Greydon House effortlessly blurs the line between a quaint bed & breakfast and a full-service property - offering a new and innovative style of accommodation on Nantucket.