A strong brand is more than a logo or a name—it’s a strategic foundation that drives every customer interaction, design decision, and growth opportunity. With deep roots in hospitality and an adaptable approach to other industries, Cory helps build brands from the ground up or reposition existing ones with clarity, creativity, and market relevance. His role often sits at the intersection of vision and execution—connecting leadership, marketing, operations, and creative teams to ensure the brand is consistently and powerfully expressed across every channel. Whether launching a hospitality-minded brand, scaling a lifestyle concept, or steering a legacy refresh, Cory brings strategic oversight and collaborative leadership to keep the brand both inspired and aligned.

• Brand positioning & narrative development

• Competitive landscape analysis & white space identification

• Brand identity direction & creative oversight

• Guest/consumer experience mapping through a brand lens

• Cross-departmental brand integration (marketing, operations, design, HR)

• Collaborator & vendor curation (designers, agencies, copywriters)

• Brand governance and quality control across touchpoints

• Brand playbooks and internal alignment tools

• Stakeholder alignment workshops and leadership facilitation

• Brand evolution strategies for legacy concepts