Great hospitality concepts don’t just look good—they connect deeply with their guests and create long term value for the business. Cory partners with ownership groups and executive teams to develop distinctive, high-impact concepts that are creatively inspired, operationally grounded, and built for longevity. With a focus on crafting authentic brands and guest experiences that resonate, Cory draws on years of experience leading new openings and brand launches to guide projects from early ideation through to successful execution. His approach ensures alignment across design, operations, marketing, and programming—going beyond trend forecasting to establish scalable systems, a resonant brand identity, and a clear point of view. The result: concepts that perform as powerfully as they present.
CREATIVE DIRECTION
Naming, Visual Identity, Brand Language & Voice
Interior Design Direction
Photo & Video Content Development
Digital Content & Guest Collateral
Brand Experience
IMPLEMENTATION
Project Management
Ownership Representation
Pre-opening Logistics
Ongoing Marketing & Brand Support
Training Programs & Leadership Coaching
PROJECT DEVELOPMENT
Real Estate Development
Asset Management
Market Analysis & Positioning
Brand Pillars & Messaging
Marketing Launch Strategy & Playbook
PR & Communications Strategy
Individual Outlet Development - food & beverage, retail, wellness
Guest Experience Design - service standards, amenity selection, content opportunities
Ongoing Programming & Partnerships
Trend Forecasting