Partner, Developer
Two Michelin Keys / Condê Nast Traveler Hot List / Travel & Leisure World’s Best & It Lists / Esquire’s Best New Hotels
Opened in Spring of 2022, The Madrona is a 24-room luxury hotel and restaurant in Healdsburg, California rooted in an idea of uncommon hospitality. Developed alongside partners Jay & Kyle Jeffers, this project is the culmination of endless ideas and creative expression developed through two decades of opening hotels and restaurants for other brands. Every aspect of The Madrona was directly touched by the ownership team, from construction to PR & marketing to guest programming and amenities.
You can read more about this incredible opening here…
Architectural Digest - Step Inside The Madrona, a 19th-Century Manse Turned Wine Country Hotel
Forbes - To The Manor Reborn: The Madrona Opens In Healdsburg
Vogue - The Ultimate Northern California Road Trip, From Supercars to Farm-to-Table Cooking
7x7 - Healdsburg's 141-year old Madrona inn has never been more exquisite
InsideHook - An Exquisite Renovation Makes the Madrona More Alluring Than Ever
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Click here to follow @themadrona on Instagram
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Scope of Work:
Full Concept Development (both Hotel & Restaurant)
Construction Management
Design Development
Selection & Ongoing Oversight of Management Company
Creative Direction of All Aspects of the Guest Experience (Branding, OS&E, Uniforms, Music, Events, Content, Photography, Video, Digital)
Hotel and Restaurant Programming & Partnerships
Marketing & PR Strategy
Ongoing Investor Relations
Development of Long Term Plans for Expansion
Engagement Length: Ongoing; began May 2020